Nike has revealed a pair of $350 'Back to the Future' sneakers with 'power laces' controlled from a phone.
The new Nike Adapt BB are specifically designed for basketball and automatically tighten or loosen with a press of the button either on the shoes themselves or via a smartphone.
The range will initially go on sale only in the US for $350 dollars (£272), on February 17th - although they are expected to sell out instantly.
Nike has said that users can programme different settings that dictate on how the laces are tied, such one setting for playing a basketball game and one for just lounging in.
The shoes will require charging, and each pair will come with a recharging mat.
'We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,' says Eric Avar, Nike VP Creative Director of Innovation.
'During a normal basketball game the athlete's foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete's experience.'
When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.
The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot.
To finalise the design, Nike's design team invited an elite group of professional players, including Boston Celtics small forward Jayson Tatum, to Nike World Headquarters in Oregon for a run of workouts and pickup games, putting the shoe through an exhaustive trialing period.
'Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot,' said Jayson Tatum.
'That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool.'
Earlier this week Nike teased the self-lacing basketball trainers, which the company has suggested will be controllable from a smartphone.
The US firm posted a video to Twitter showing a number of high-profile basketball players trying on the shoes and appearing to interact with them via a phone.
The video is accompanied by the message: 'The game will never be the same.'
The firm previously launched a limited edition pair of self-lacing shoes inspired by those worn by Michael J Fox's character Marty McFly in the 1989 film Back to the Future Part II.
Nike confirmed at the end of 2018 it was planning on releasing more self-lacing trainers.
The latest shoes would be the first from the company that pair with a smartphone to control the laces, though the mechanics of the connection remains unknown.
The video shows Sacramento Kings player De'Aaron Fox using an iPhone and at one point asking 'so, I can connect this to my phone?' before appearing to tie one of the shoes via the device.
Nike has previously experimented with the technology, having launched a range of range of automatically lacing shoes in its HyperAdapt range in 2016.
Nike revealed just a few months into 2016 that it would finally be bringing Marty McFly's iconic sneakers to life, just a year after Back To The Future predicted.
The company unveiled the Nike HyperAdapt 1.0, which automatically tighten when the wearer's heel hits a sensor.